Graphic design

Our graphic design expertise serves as the cornerstone of all projects. Whether it’s designing logos and working on branding elements, or crafting marketing collateral and flyers, we specialise in strategic visual storytelling to deliver engaging brand experiences.

+ Stationery design
+ Brochures & flyers
+ Print design & print management
+ Product packaging & label design

+ Magazine & newspaper ads
+ Outdoor & indoor signage
+ Marketing materials
+ Digital/online design

Branding & logo design

Your brand is more than a logo. As aptly described by Marty Neumeier, a brand is “a person’s gut feeling about your product, service, or company.” This sentiment resonates because humans are inherently emotional and intuitive, often defying rationality. Each individual crafts their own perception of a brand, making it a deeply personal experience. While companies cannot dictate this perception, they can certainly shape it. In essence, a brand is not defined by what you proclaim it to be, but rather by the collective perceptions and sentiments of those who engage with it.

Graphic Design & Branding Sunshine Coast

FREQUENTLY ASKED QUESTIONS

We provide a range of logo design packages tailored to various budgets. Please download our price list to explore the options in more detail.

Typically, our logo design process spans about three weeks from start to finish. However, this timeframe may slightly fluctuate based on our current workload, which we’ll communicate upfront before any commitments are made. Additionally, the turnaround time hinges on prompt responses and the number of revisions requested for the final design.

You will receive your logo files in multiple formats to accommodate various needs. This includes vector EPS files for scalability and versatility, as well as raster files in JPG and PNG formats for both print (CMYK) and digital (RGB) applications.

File Formats:

  • JPEG – Ideal for small file sizes, suitable for email signatures and digital applications.
  • PNG – Lossless compression with transparency support, great for digital and web use.
  • EPS – Editable, scalable, and transparent; this format is versatile and well-suited for various applications, especially print.

Colour Profiles:

  • CMYK – Full-color logo intended for print materials, adhering to industry standards.
  • RGB – Full-color logo optimized for on-screen applications, following industry standards.
  • Black – Pure black version of your logo, perfect for black-and-white or single-color documents.
  • White – All-white version of your logo, suitable for use over colorful backgrounds or images.

All other collateral will be provided as PDF files for easy viewing and printing.

To register a logo or business name as a trademark in Australia, there are several steps involved. For detailed guidance, we’ve written a detailed blog post on this topic. You can read it by clicking here.

In Australia, the default ownership of intellectual property (IP) created by a contractor belongs to the contractor, unless specified otherwise in the contract. Therefore, all IP produced by 45 Degrees® Studio is initially owned by us. However, as a valued client, you are granted the right to use the IP developed for you. If you require ownership of the collateral created for you, kindly inform us before commencement of the project. Please note that there will be associated fees for releasing the final files and transferring copyright.

Effective July 2024, ownership of all logos crafted by 45 Degrees® Studio will be transferred to the respective client.

We understand that navigating the design industry can be daunting. That’s why we’re here to help!

Our process typically begins with a discovery session where we delve into understanding your business and its unique needs. This allows us to tailor our services to align with your objectives effectively. Following this initial discussion, we’ll provide you with a quote outlining the proposed solutions tailored specifically to your requirements.

We typically request a 50% non-refundable deposit before starting work, with the remaining 50% due upon completion.

Understanding the needs of small businesses, we’re open to discussing payment installment options during our initial discovery call. However, please note that design files cannot be released, and websites cannot go live until the payment plan has been settled in full.