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Logo brief
First name
Last name
Email
Phone
Please write out the logo name exactly as you’d like for it to appear in the design:
Is there a meaning behind your business name?
How would you describe your business to someone who has no knowledge of your existence?
Who is your target market?
Who are your closest competitors?
How are you different from your competitors?
What message do you want your logo to convey about your business and products to your audience?
What do you want your audience to think and feel when they see your logo? What is the impression it should leave in their mind?
How many colours would you like used in your logo? List your colour preference(s) if you have any.
Are there any specific colours you’d like to avoid?
Do you have a typographic preference?
What information do you need on the collateral included in your package (eg business card, letterhead, social templates, gift voucher, email signature)?
Any additional information you would like use to keep in mind?
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